built like a wound that won't heal

In a world where elected representatives in Michigan are prohibited from uttering the word "vagina" while legislating on that self-same organ, I suppose I shouldn't really be surprised when a company which has built an entire business model on vag-related squeamishness hides behind cutesy euphemism. (While feigning some cursory 'love your body' message: "Make sure you love it! As long as it smells like flowers and sunshine and pixie dust!")

If you can't bring yourself to say it, don't legislate it. If you can't bring yourself to say it, don't try to make other people feel bad about the fact that their vagina smells like a vagina, in order to sell them a product that will almost certainly give them a yeast infection. (And we all know that yeast infections smell exactly like rainbows!)

I'm tempted to run a poster campaign with the strapline

Woohoo, my cunt.